What is Britain eating? The ultra-processed truth about 10 of our bestselling foods
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From Cherry Bakewells to Fray Bentos pies, do we really understand the cocktail of ingredients in our favourite brands? Nutritionists assess them – and just what they might mean for our health
Sarah Boseley
Sarah Boseley
Mr Kipling Cherry Bakewells: a ‘shocking’ list of ingredients.
As the saying goes: if your granny wouldn’t have recognised what’s in it, it’s probably not real food. Yet half the food we take home is made in factories from a list of ingredients and additives as long as your arm, most of which never found a place in any grandparents’ kitchen cupboard – and wouldn’t in yours or mine today.
We are a nation of ultra-processed-food eaters. Our lives have become too fast-paced to cook from scratch and our tastebuds now crave the sweet and salty flavours that ultra-processed foods deliver. Our bread is fluffy and sticks to the teeth like candyfloss. Our yoghurts are super-sweet and creamy. We have ready meals that are shelf-stable (long life without refrigeration), which we can prise open, heat, eat and go.
Nutritionists are alarmed. The ultra-processed foods we tend to eat now are calorie-dense and a major contribution to obesity. They have also been stripped of bioactive compounds such as phytoestrogens and fibre, which we know are good for us. All we get is calories (and occasionally added vitamins). And although individually they are all approved for safety, we have no idea what effect the cocktail of additives might have on us in the long term.
The nutritionist Dr Courtney Scott from the Food Foundation says it costs less to fill up hungry kids on ultra-processed foods than fresh. “For £1 worth of spinach, say, you can get 60 calories. For £1 worth of apples you get 307 calories. For £1 of turkey dinosaurs, you’re getting 730 calories. It is not surprising that the foods that are palatable – they are full of salt and sugar and fat – and that are calorie-rich for a low price are the ones that we’re consuming the most of,” she says.
A group of international scientists has produced what they call the Nova definition of four classes of food, from fruit and vegetables in their natural state to ultra-processed, which are, they say, “industrial formulations typically with five or more and usually many ingredients”. These include “substances not commonly used in culinary preparations”, and contain additives “whose purpose is to imitate sensory qualities” of natural foods such as fruit. They are, says Prof Carlos Monteiro from the University of São Paulo in Brazil, “intrinsically unhealthy”.
“Maybe many of these preservatives are innocuous but even if only 10% or even 1% of them are harmful, people are unnecessarily exposed to harm,” he says. And they are re-educating our taste preferences. “The hyper-palatability tends to make people eat more than they need and make people used to accentuated flavours they will not find in most real foods.”
His collaborator Prof Jean-Claude Moubarac, from the department of nutrition at the University of Montreal, Canada, goes further. These foods cause social and cultural damage, he says. “They promote overconsumption and a relationship to food that is characterised by compulsion, stress and anxiety.”
We looked at what is actually in 10 of Britain’s favourites, choosing a top seller from 10 categories of packaged foods tracked by Euromonitor International. What is the country eating?
Bernard Matthews Turkey Dinosaurs
Ingredients: turkey 46%, breadcrumb (wheat flour (calcium carbonate, iron, niacin, thiamin), salt, yeast, turmeric, turmeric extract, colour (paprika extract)), water, rapeseed oil, batter (wheat flour (calcium carbonate, iron, niacin, thiamin), salt), starch, skimmed milk powder, milk protein, salt, potassium chloride, natural flavouring (milk), lemon juice concentrate, spirit vinegar.
“Something that has only 46% turkey is going to be full of a lot of other stuff,” says Scott; we should therefore be wary of this, nutritionally, if we’re looking for a healthy source of protein.
In spite of the breadcrumbs, there’s not much fibre – 0.7g per 100g once cooked. The company’s website promotes its dinosaurs as “Jurassic fun for kids” with “no artificial colours, flavours or preservatives”, but, says Scott, “I don’t know anyone who would have paprika extract in their home kitchen.” Paprika extract is a highly concentrated oil-soluble extract from capsicum pods. Nor would they have milk protein, which is extracted in a factory, or skimmed milk powder. The dinosaurs also contain two forms of salt – sodium chloride and potassium chloride, making up 16% of a child’s daily allowance in 100g (just over two dinosaurs).
Bernard Matthews did not respond to requests for comment.
Batchelors Pasta ’n’ Sauce – chicken and mushroom
Ingredients: pasta tubes (84%) (durum wheat semolina, wheat flour), maize starch, whey powder (milk), yeast extract, salt, onion powder, flavourings, mushroom juice concentrate (0.5%), vegetable oils (sunflower, palm), dried parsley, sugar, ground turmeric, chicken fat, black pepper extract.
Scott says she did a double take at this list of ingredients. “Unfortunately, there is no chicken or mushroom in the chicken and mushroom sauce. There is chicken fat and there is mushroom juice concentrate,” she says. The mushroom juice concentrate will have had the fibre and vegetable micronutrients pounded out of it in the industrial process.
Premier Foods, which makes Batchelors and also Mr Kipling cakes, says: “Processing plays a very important role in food safety and preservation. We recognise the importance of healthy lifestyles and balanced choices, and continually work on developing increasingly healthy and convenient options for consumers, as well as having an increased focus on positive nutrients such as fibre and protein.”
Drying foods was one of the oldest preservation methods, they say. “Batchelors Pasta ’n’ Sauce is low in fat, has no added MSG and no artificial colours or preservatives.”
Young’s Seafood Sticks
Ingredients: water, surimi (35%) [processed alaska pollock protein (fish), sugar], potato starch, sugar, wheat starch, salt, rapeseed oil, soya protein, flavourings [contains crustaceans, flavour enhancers: disodium inosinate, ribonucleotides], egg albumen powder, colours: carmine, capsanthin; yeast.
A gold star for anyone who knows how surimi is made. It does contain Alaska pollock – but not whole slices or chunks of fish, just the protein; it is fish that has been mechanically beaten and pulverised to a paste. As it is tasteless and shapeless, sugar is added, followed by a host of additives – two forms of starch and some shellfish bits and flavour enhancers – so it can be formed into a solid, fishy-tasting stick.
Young’s said it would not be able to comment.
Fray Bentos steak and kidney pie
Ingredients: water, puff pastry (27%) (wheatflour (with calcium carbonate, iron, niacin, thiamin), margarine (palm oil, rapeseed oil, water, salt, emulsifier (mono- and diglycerides of fatty acids)), water, salt), beef (12%), pork kidney (9%), stabiliser (xanthan gum), modified maize starch, wheatflour (with calcium carbonate, iron, niacin, thiamin), salt, spices, yeast extract, flavouring, tomato paste, barley malt extract, beef extract, chicory extract, sugar, colour (plain caramel), tomato powder, garlic powder.
This is one of the bestsellers in Euromonitor’s shelf-stable category. Water is the first item on the ingredients list, followed by the puff pastry. The meat is only a fifth of this tinned pie. “The thing that struck me about this product was the amount of processed ingredients that you wouldn’t find at home – emulsifiers, stabilisers, malt barley extract. It’s a pie but it also has sugar in it,” says Scott. One pie is supposed to be for two people, but “I don’t know who eats half a pie.” A whole one would deliver 60% of the daily salt intake and nearly 20% of fat.
There is no veg. “Fresh foods rich in bioactive compounds (flavonoids, for instance), including onions, garlic and other foods used in freshly prepared dishes are absent from these products,” says Monteiro. “Being ready-to-eat products, it is unlikely they will be consumed with fresh foods that usually need preparation. On the contrary, one ultra-processed food tends to be consumed with other ultra-processed foods.”
Xanthan gum is not from an exotic tree. It is fermented sugar. The name comes from the type of bacteria used. It is a stabiliser to bind together ingredients such as fat and water that would otherwise repel each other.
Fray Bentos did not respond to requests for comment.
Warburtons white bread
Ingredients: wheat flour [with calcium, iron, niacin (B3) and thiamin (B1)], water, yeast, salt, vegetable oil (rapeseed, sustainable palm), soya flour, preservative: calcium propionate; emulsifiers: E481, E472e; flour treatment agent: ascorbic acid (vitamin C).
“As far as we’re concerned, the industrial loaf with all its additives isn’t actually bread,” says Chris Young of the Real Bread Campaign. It is calling for an Honest Crust Act to legally define “sourdough”, “artisan”, “wholegrain” and “craft”, as well as “fresh” and “freshly baked”, and to make manufacturers list all their ingredients – some are left out on the basis that they are just part of the processing.
The launch of the Chorleywood Process in 1961 changed the UK’s bread drastically. This was the discovery of how to go from a pile of flour to sliced, plastic-wrapped bread in three to four hours, using lower-protein wheat, vitamin C, fat, yeast and high-speed mixers. Bread gained additives, “relaxants to overcome the stress of the machine and then tighteners again”, Young says. “It was a milestone – or tombstone – in the history of bread.”
A Warburtons spokesperson says bread is one of the UK’s main sources of dietary fibre. “It is misleading to consider mass-produced bread an ‘ultra-processed food’. We bake it fresh, every day, using the same methods you would at home. However, in order to meet demand and ensure that we are able to produce affordable products for our consumers, we do this on a much larger scale.”
McVitie’s milk chocolate digestives
Ingredients: fortified wheat flour (39%) (with calcium, iron, niacin, thiamin), milk chocolate (30%) [sugar, cocoa butter, cocoa mass, dried skimmed milk, dried whey (milk), butter oil (milk), vegetable fat (sal and/or shea, palm), emulsifiers (soya lecithin, E476), natural flavouring], vegetable oil (palm), wholemeal wheat flour (9%), sugar, glucose-fructose syrup, raising agents (sodium bicarbonate, malic acid, ammonium bicarbonate), salt.
There is lots of sugar in this, predictably – and not just sugar (twice) but glucose-fructose syrup. Dried skimmed milk will also be sweet. The digestives also contain palm oil, much used in ultra-processed foods. “Health-wise, palm oil is not fantastic because it is a highly saturated fat. It is being used instead of trans fats, which used to be commonly found in this type of product,” says Scott. “From a nutritional perspective, we’ve swapped one particularly unhealthy fat for one that isn’t particularly good for you either.” There are also concerns about the environmental impact of farming and harvesting palm oil.
McVitie’s says it provides transparent information so people can make healthy snacking choices. “Biscuits are simply baked by combining a few ingredients. They are a source of fibre and adhere to strict nutrition guardrails,” it says.
Müller Corner Crunch toffee hoops yoghurt
Ingredients: yoghurt (milk), sugar, water, cocoa butter, milk powder, flour (rice, wheat, maize), cocoa mass, modified starch, whey powder (milk), lactose (milk), flavourings, wheat starch (gluten), caramel, stabilisers: carob bean gum, guar gum, pectins, acacia gum; emulsifier: soya lecithin; salt, barley malt, vegetable fats (palm, rapeseed).
Müller says it has removed 13.5% of sugar across its yoghurt range since 2015, but this pot still contains 18.4g per 100g. There is sugar, lactose and caramel in the mix. Making yoghurt at home involves milk and bacterial cultures, says Scott. This one has much more, including four types of stabiliser to stop the ingredients separating. Pectins, among them, are found in fruit and used in jam-making. But here they have been isolated and used together with other additives, which is typical of the process involved in ultra-processed foods.
A spokesman from Müller says: “We are fully aligned with the view that a balanced diet and lifestyle is important, but we also believe that it should be permissible for people to enjoy moments of pleasure, which is what this product offers.”
Kellogg’s Crunchy Nut Corn Flakes cereal
Ingredients: maize, sugar, peanuts (7.5%), barley malt flavouring, molasses, honey (1%), salt, vitamin & minerals: niacin, iron, vitamin B6, vitamin B2 (riboflavin), vitamin B1 (thiamin), folic acid, vitamin B12.
Sugar is the second ingredient here – 11g per 30g serving. From a nutritional perspective, maize and sugar are going to be very quickly digested. There is not a lot of fibre to slow the process down, so you are likely to feel hungry sooner. “In addition to it being very sweet and reinforcing that sweet palate, nutritionally this isn’t going to stay with you for very long,” says Scott.
Kellogg’s says it provides a variety of convenient, nutritious and high-quality foods, all of which can play a role in a healthy, balanced diet. “Multiple studies have shown that people who start the day with a cereal breakfast tend to weigh less and have improved nutrient intakes,” says a spokesperson, pointing to the added vitamins.
Mr Kipling Cherry Bakewells
Ingredients: flour (with added calcium, iron, niacin, thiamin), sugar, vegetable oils (palm, rapeseed), plum and raspberry jam (glucose-fructose syrup, plum puree, sugar, raspberry puree, gelling agent (pectin), acid (citric acid), acidity regulator (sodium citrates), colour (anthocyanins), preservative (potassium sorbate), flavouring), glucose syrup, glace cherries (cherries, sugar, acidity regulator (citric acid), preservatives (potassium sorbate, sulphur dioxide), colour (cochineal), sweetened condensed skimmed milk (skimmed milk, sugar), ground rice, desiccated coconut (contains preservative (sodium metabisulphite (sulphites), whey powder (milk), dried egg white, ground almonds, salt, dextrose, emulsifiers (sorbitan monostearate, polysorbate 60), raising agents (disodium diphosphate, sodium bicarbonate), milk proteins, humectant (vegetable glycerine), flavouring, preservative (potassium sorbate).
This list of ingredients was “shocking”, says Scott, with five different types of sugar. “Not surprisingly, one cake – one little bakewell tart – is 72% of your daily intake,” she says. Flour, sugar, vegetable oil and jam are all ingredients anybody might have in their kitchen, but then come palm oil, preservatives, acidity regulators, emulsifiers and humectants. “That’s when my nutrition alarm bells start going off – not necessarily because there is anything wrong with each individual ingredient, but because this is telling me that this is a very ultra-processed product that is not going to have anything of value in it nutritionally.
“There’s a bit of flour and it’s fortified – OK. A tiny, tiny bit of fruit in the form of raspberry and plum puree. This is a far cry from eating a raspberry or a plum.”
Premier Foods says: “Mr Kipling Cherry Bakewells contain no hydrogenated fats, and no artificial colours or flavours.”
Cadbury Dairy Milk chocolate
Ingredients: MILK**, sugar, cocoa butter, cocoa mass, vegetable fats (palm, shea), emulsifiers (E442, E476), flavourings. **The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate MILK SOLIDS 20% MINIMUM, ACTUAL 23%. COCOA SOLIDS 20% MINIMUM.
Cadbury has MILK in capitals on the Dairy Milk ingredients list, stressing that it has plenty of real milk as well as real cocoa solids in its chocolate. It also has emulsifiers and flavourings – as well as cheap palm oil – that you wouldn’t have in the kitchen cupboard. These are engineered to give the right silky mouthfeel for a chocolate bar.
Cadbury did not respond to requests for comment.
***
Scott says the Food Foundation’s report last year, Forced Fed, shone a light on the reasons people eat ultra-processed foods. Cheap calories for cash-strapped families, yes – but promotion is a big factor, too. About 60% of food advertising expenditure is on confectionery and prepared convenience foods. Public Health England published evidence that promotions, often on junk food, cause us to buy 20% more than we otherwise would.
“In this environment, it’s really not surprising that we’ve ended up in the situation where half of our calories are coming from ultra-processed foods,” Scott says. Like other food campaigners, she wants TV advertising bans before 9pm and a clampdown on promotions – and some way of making healthy food as cheap as the factory-made.
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