I am an old man - and a cynic. I am always suspicious of people who have vested interests in any argument. I am also aware that stories are repeated on the Internet for long enough and often enough that they become Gospel truth.
Over 30 years ago, there was no such thing as a running shoe Industry. Today there is. My understanding is that it all came about from a theory that if runners could take much longer strides they could run much faster. Trouble is that to run with very long strides, you must land on your heels( then roll through to your forefoot) and humans are not built to land on their heels. So - the answer to this dilemma was to engineer a pair of shoes that provided thick padding under the heels. Trouble is with this was that , having landed on the heels, the foot then rolls through to the forefoot in different ways - inwards, outwards and straight (neutral) ( depending on "pronation") . This meant that 3 more kinds of shoes needed to be invented/designed and a whole generation of Podiatrists trained to tell people which shoes they should wear ( after "gait analysis). The shoe manufacturers thought that this new industry was wonderful - and furthermore noticed that people liked different coloured shoes - and were also very prone to suggestion that a new model was better than last years model Hence the proliferation of different models of running shoes every year.
My personal uneducated and cynical answer to this is to learn to run correctly (on our forefeet/midfeet) and run in simple unpadded shoes. Your shins and calves will complain for a while -- and even more so if you have already run in highly engineered running shoes for a number of years as your feet will now be weaker for that.
I am running in Nike Free 5.0 shoes , a very simple flexible and comfortable shoe with minimal padding and no "control" -- no gait analysis. I am anything but a running God with superior feet.