I've just watched Panorama, The Truth About Sports Products on Iplayer. This is the link and it is interesting bbc.co.uk/iplayer/console/t.... It's basically saying that expensive trainers sold alongside gait analysis are a waste of your money and a marketing trick and saying a pair of cheap, comfortable trainers are just as good.
I'm at week 6 and beginning to think I might nearly be a runner and therefore it might be time to upgrade my cheapo trainers. I'm also getting a few aches and pains in my feet, so have been watching advice on here about going to a proper running shop to get correctly fitted. After watching the Panorama show, I'm now really confused..... what does everyone else think?