One of the reasons I have 4 pairs of running shoes ( 5 now including the newest pair today) is that I have been unhappy with their "fit" . In Australia, most running shoes are stocked and sold only in a standard width - very difficult to get extra width shoes - and i have a wide foot.
I tried the "wide foot technique" of lacing as shown in this website katierunsthis.com/2011/10/0... and they do feel a lot better -- even my "tightest" pair seems quite usable with this lacing technique.
I tackled this job by removing all the laces and then putting the shoes on unlaced - walk around a little, and then with my fingers pushed the eyelets down to what would be their natural position if each pair of eyes were tied together as individual ties. Having done that I then pondered on which eyelets needed to be secured together and which should be left unsecured.
There are a number of schemes for lacing for people with high instep or wide forefoot or narrow foot or heel slipping