Here's an interesting sight I saw a few days ago a block away from Michigan Avenue ("the Magnificent Mile") in Chicago. I was in Chicago this weekend to visit family, and the ASCO Conference was also there and had essentially taken over the city (there were no hotel rooms available under US$500 a night). Anyway, look at this billboard (although the Brits call this a hoarding I think) I spotted while walking through the city at night: an advertisement (advert) of Ibrutinib. And it probably cost a lot of money to put the billboard there since it was situated on a well-traveled street off of Michigan Avenue. Cancer treatments must be a very rewarding business to afford such extensive advertising (though with their talent in developing such a good biologic, the developers of Ibrutinib deserve to get good compensation).