... that some of the problem with the weight loss thing might be the way we tend to talk about it generally in society.
"I've lost a bit of weight" has a kind of negative feel to it, a bit like "I lost my Dad when I was in my teens" - loss, bereavement - all a bit negative
"I've cut down on my calories" - similarly, a bit like "I've cut my hand" - pain, hurt - it's got a bit of a negative twist to it.
"Eating less" - has a bit of a connotation of religious fasting or 'giving something up for Lent' (if you're of that persuasion) - a bit penetential perhaps.
And then I think about some publicity campaigns, like that one a few years back, "Reclaiming the Railways".
For many of us, we once were reasonably fit/active and reasonably the right weight, so perhaps we should see it more like reclaiming our real selves, or getting back home to our the bodies we once knew, or coming out of the prison of the body that became encased in fat.
It's much better to be travelling TO a specific somewhere, rather than away FROM something.
And I don't really think we latch onto those more positive ideas enough and so we generally just don't give losing weight a positive enough 'spin'.
So, perhaps it should be less about weight loss, and more about getting back to my better, healthier, fitter, me.
Just a thought.