Hello, I'm at the beginning of losing a relatively small amount of 1st and 1 pound to reach my target weight. I'd like to share how useful it is to allow yourself to eat everything. I've had cake, chocolate, and crisps in moderation and have lost 4 and a half pounds in two weeks. I don't feel unduly hungry or deprived, and I think the key (for me, at least) is that nothing is banned. Because the minute you ban something it gets all sorts of emotions stuck to it such as guilt, shame, poor self esteem and more.
The second thing that seems to really help is to be extemely consistent in calculating calories so I know exactly where I am each day. At the end of each day I add it all up, take some off for exercise depending on how active I've been, and there's usually a healthy margin for coffee and chocolate. I've been able to eat out during this time.
Lastly, I chose to lose just one pound a week with the Nutracheck app, because I felt it would be easier to go slowly. I think I'm going a bit faster due to exercise, but that's a bonus. I reckoned there was no hurry because I could succeed with such a modest goal each week.
I hope someone can take something helpful from this.