Just been reading about the Advertising Standards Authority,which is funded by major advertisers including pharma. The ASA began policing the web and finding against websites of alternative practitioners and treatment ads. This has led to many shutting down. The ASA only acts after it receives a complaint.
This takes us to a pharma funded charity called Sense in Science run by a Simon Singh ,which provided seed capital for a pressure group called the Nightingale Collaboration ,with the sole aim of complaining about adverts from alternative practitioners. It created software called " shooting Fish in a Barrel" which enables its followers to automatically register a complaint about any alternative website to the ASA.
Such has been the pressure from these orbs. That have no legal powers that alternative therapists have created their own advertising certification service.
The mag where I read all this also fell foul of the ASA by saying doctors were the third major cause of death after heart disease and cancer .When challenged the mag provided the evidence : a major study published in the Jounal of the American Medical Association. In 2000. The ASA had to accept that but found the mag in breach of another code that bars any statement that perturbed the sacred trust between patients and doctors!
On that basis a lot on this site would fall foul if in the form of an advert!
Of course there are plenty of charlatans and snake oil sellers out there on the web but this shows how pharma is keen to knock all on the head good with the bad.