On Saturday, I stopped into a coffee shop for my daily dose of caffeine with my sister, and I noticed that our takeaway cups were handed to me with pink lids. My sister noticed it too, and wondered why. "It's Breast Cancer Awareness Month," I told her. "Oh, right," she said. She took a sip. "There. Now I'm aware."
I've always viewed breast cancer awareness campaigns skeptically. Multiple members of my family have had breast cancer, but none of them identify strongly as breast cancer survivors, and I tend to question how much money from pink campaigns is actually contributing directly to patients' lives.
But I'm sure other survivors have found camaraderie and joy in participating in breast cancer walks and other October activities, and I know that early detection campaigns have helped women catch cancer in more treatable stages.
I'm curious-- how do you feel about October? Do you appreciate the increased attention to breast cancer? Or do you feel more cynical? Would love to hear your thoughts!