Which adverts?????

Now as a non smoker I don't need to avoid the advertisement's that try to stop you smoking.

I know some of them are half hearted attempt by the government because they rely on the money from cigarettes but some do have an impact.

So now with a view from the non smoker side which do you think have an impact and which ones don't.

The most recent one by us is a billboard with blood clots dripping out the end of a cigarette that is sat in an ashtray, now in my smoking days I would have hated this one so I would deem that one effective, also the ones with kids in and then there parent is gone because of a smoking illness, always got me those adverts.

One that was rubbish was the person trying to clean windows whilst bouncing on a trampoline, to me that portrayed that quitting was so difficult and almost impossible to achieve, so not a good advertisement in my eyes (but good when I smoked because it reinforced me that it was to hard to quit)

Does anyone else see the adverts in a different light now they are free?????

boo

14 Replies

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  • I'm not sure how effective any of them are really. I think the problem is that until you reach the point where you're ready to quit it doesn't matter what anti-smoking publicity is shoved in your direction- you carry on regardless (and just employ avoidance tactics).

    I suppose the publicity campaigns have a subliminal affect though, and possibly put some people off starting in the first place.

    I must admit it is a good feeling being able to watch/read the anti-smoking adverts and know they don't apply to me any longer :D

  • None made any difference to me, most effect they had was make me want a fag, even the gory ones.

    The NRT ads came across - still come across - as rather smug too.

    The gory stuff now makes me cringe, but before I just thought "I'm in my 20's, stuff it"

  • No negative advert would have worked on me, after all, those nasty things only happen to other people, don't they? And I can't really say they have much effect on me now, the ones I do tend to take notice of are like the Stoptober ones, real people who want to/ have managed to quit :)

  • The one with the kids in the car, and the invisible smoke, makes me cringe because I used to do it.

    The Niquitin Minis one annoys me because when I was about a week quit, it nearly sent me out to get some and light up again because it was all about "cutting down".....I didn't though thankfully.....

  • They are all quite hard hitting to me, I switch channels when they come on in tv adverts, they work without any doubt.

    Have to say a lot of them made me feel very bad about smoking. I couldn't quite make eye contact with the tv when they were on. Uncomfortable at best.

  • When I was smoking all adverts were the same, as someone before mentioned, it was a case of 'those things happen to other people don't they?' and went and had another fag. Although the gorier ones did was tend to put me off my dinner so used to look away from them. As something to make me stop smoking they were extremely unafective.

    Since I've quit smoking, I saw an advert which showed a man running through a finish line and it said something like 'now you've quit smoking you can do anything' now THIS advert made me go out for a run! I thought 'yeah, I really can do anything now I've quit smoking, lets give it a try!'

    So, there you go, no affect when I was smoking and rather a large affect now I'm not :confused:

  • Although the gorier ones did was tend to put me off my dinner so used to look away from them. As something to make me stop smoking they were extremely unafective.

    That's what one of my friends said about the picture of the neck tumour, it put her off lasagne, not her fags.

    Have to admit it had the same effect on me :(

  • When I was smoking all adverts were the same, as someone before mentioned, it was a case of 'those things happen to other people don't they?' and went and had another fag. Although the gorier ones did was tend to put me off my dinner so used to look away from them. As something to make me stop smoking they were extremely unafective.

    Since I've quit smoking, I saw an advert which showed a man running through a finish line and it said something like 'now you've quit smoking you can do anything' now THIS advert made me go out for a run! I thought 'yeah, I really can do anything now I've quit smoking, lets give it a try!'

    So, there you go, no affect when I was smoking and rather a large affect now I'm not :confused:

    Perhaps the time has come for an advertising campaign based on all the positive thinks about quitting rather than the gory horror stuff. I think I might have responded to an advert promising me I'd look anything up to 10 years younger if I quit smoking (with some real quitters talking about their experiences) much more positively than I ever did to the man with the neck tumour or the terminal cancer case studies.

  • Perhaps the time has come for an advertising campaign based on all the positive thinks about quitting rather than the gory horror stuff. I think I might have responded to an advert promising me I'd look anything up to 10 years younger if I quit smoking (with some real quitters talking about their experiences) much more positively than I ever did to the man with the neck tumour or the terminal cancer case studies.

    That's a great idea!!

    Scare stuff doesn't work, not on most people or we'd never have started, guilting doesn't work, but emphasising how much better it is would!!

    Like you say especially if they had real ex-smokers not grinning dopey actors!!

  • I just think deciding to quit is such a personal thing.

    Maybe someone ought to commission Apple to do the ad campaign :D

  • I love the advert that exposes the tobacco barons and gov mp s and ministers as drug dealers. I love it when they get found guilty of dealing and have there assets stripped and get sent down. The look on their wives faces. ashen and haggard when they realize their goody 2 shoes image has been dragged through the gutter. oh how the mighty have fallen, they can no longer afford to get their roots done in the west end or pay the window cleaner at the second third and fourth manor. bless.:cool: cant for the life of me remember where i saw it.

    Mash x

  • Ok, just saw a betheretomorrow advert - think it said SmokeFree South West - that should hopefully make a few people stop and think, fingers crossed.

    It did, it's part of a national thingy though

  • I think it's probably building up to No Smoking Day. Things are most definitely underway in that regard. :D

    As Doofus and Skiddaw have mentioned.........perhaps focusing on the massive benefits of quitting might be a much better way of getting the message across, rather than the horrible gory stuff. We know about the horrible gory stuff.....we don't need it shoved down our throats. I've always thought that these gruesome adverts may well prevent non-smokers from taking up the fags, but won't put many smokers off smoking.

    I shall mention this to the appropriate people when I'm helping to man/woman the stand on No Smoking Day. :D

    Val

  • I shall mention this to the appropriate people when I'm helping to man/woman the stand on No Smoking Day. :D

    Val

    Oooh yes!!

    Hope that goes brilliantly Val, and it would be good to pass all that on because I'm sure mst people behind those campaigns have never smoked - else they's have more of an idea!!

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