A blunder in Lucozade's 'science' advertising
Lucozade Error reported on PSCI-COM - Healthy Evidence
Lucozade Error reported on PSCI-COM
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drmatthewl
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Love it!
Mind you, at least they got it almost right, which is a step in the right direction.
I have actually sat in a recording session where the producer asked whether we could drop some syllables from a chemical term as the voice over was struggling.
On the other hand, in one other session, the Horizon presenter Paul Vaughan corrected a research professor on his pronunciation of a scientific term. The Prof was a bit put out by that till we showed that PV was right. After all his years of presentation of science programmes, I tended to err towards Paul's opinion!
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