Lucozade Error reported on PSCI-COM - Healthy Evidence

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Lucozade Error reported on PSCI-COM

drmatthewl profile image
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A blunder in Lucozade's 'science' advertising

jiscmail.ac.uk/cgi-bin/weba...

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drmatthewl profile image
drmatthewl
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JossS profile image
JossS

Love it!

Mind you, at least they got it almost right, which is a step in the right direction.

I have actually sat in a recording session where the producer asked whether we could drop some syllables from a chemical term as the voice over was struggling.

On the other hand, in one other session, the Horizon presenter Paul Vaughan corrected a research professor on his pronunciation of a scientific term. The Prof was a bit put out by that till we showed that PV was right. After all his years of presentation of science programmes, I tended to err towards Paul's opinion!

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