Prolia advert: This evening quietly... - Bone Health and O...

Bone Health and Osteoporosis UK

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Prolia advert

6 years ago•9 Replies

This evening quietly watching a consumer program on Canadian Broadcasting Corporation (CBC). There was an ad showing a little girl and her stages of life growing up and growing older, obsessed with flying, not sure if she became a pilot or an engineer. And then in the end, how she was still living her life - and the words Prolia denosumab on the screen. Makes me sick, but the company must be getting worried if they are flogging it on tv now. This is how they get unwitting patients to ask their doctor for a prescription.

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HeronNS

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9 Replies

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Siamang6 years ago

Those adds arnt permitted in Aust TV! Yet!

Was the add trying to put prolia up as a miracle ageing pill?

It’s all quite bizarre!

HeronNS• in reply toSiamang6 years ago

The ad I saw didn't say it had anything to do with treating osteoporosis. I really do believe there has been so much bad publicity they are now doing all they can to keep selling this "miracle" drug to unsuspecting patients. There is probably fine print at the end of the ad. You know, the microscopic words which flash by too quickly to be read. The sleaziest thing about it is it was shown during a well-respected consumer programme on our national network so there is a tendency for a viewer to think these things are legitimate and good (although I'm a lot more cynical and have seen ads for questionable products during this program before).

Wyaatch• in reply toHeronNS6 years ago

I know it’s often more than we have time for but a call or email/fax to the network often helps—especially if they get 3-5 calls. Your point about it being paired with a consumer friendly show is especially good, as they are thinking money and not consumer reactions. The only way they know is if a few of us speaknup. Thank you —I’m in the US—what country was it?

HeronNS• in reply toWyaatch6 years ago

Canada

sweetsusie6 years ago

For sure...they are trying to get more innocent people to try this terrible drug. Thanks for sharing HeronNS!

6 years ago

Thank goodness they aren't allowed here!

LynneH-196 years ago

I’m appalled that any medication can be advertised on TV. You should certainly write to the program network and complain. Do you have a media watchdog to complain to, that deal with offensive or misleading material?

HeronNS• in reply toLynneH-196 years ago

I did write to the program. There were no real health claims made in the ad I saw. I tried to find it on line but although there are others I couldn't find this particular one.

LynneH-19• in reply toHeronNS6 years ago

Companies are really sneaky how they can say nothing definite, yet design the advert so that folk immediately make incorrect assumptions that make the company look good.

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