Over 46,500,000 (that's 46.5 million) americans smoke.*
Of those, 70% (or 32,550,000) say they want to quit.*
Of those, 34% (or 11,067,000) attempt to quit each year.*
Of those, 2.5% (or 276,675) succeed.*
That's about one-half of one percent of the total number of american smokers.
The half-percent club.
NEED TO RAISE THAT%