Complaints can have unexpected benefits

Since I was such a downer in my weekly report, I thought I'd share something cheery with you to balance things out. Last year I started subscribing to a Norwegian sports magazine, only to discover it was actually an organization for sports "enthusiasts". I don't know what you'd call them. Anyway, they've had a couple of articles saying "Why are our membership figures declining? The number of people who participate in ski events and races are rising?" I eventually wrote in, saying that I think it's because average people don't feel like they can identify with them, etc.

The upshot was that they asked if I'd like to start writing for them. Unpaid, as they're a membership organization who depend on members to contribute. So I had a meeting with them, and my remit is to write articles to inspire people who don't consider themselves sporty. People like me who came to running late in life, or who are trying it out for the first time. People who read these magazines with skinny, long-legged Norwegians who "are running their first marathon", but actually have done some other kind of sport for 20+ years. If this works out, it might even turn into a column!

Just reading the above, the me of 20-25 years ago is seriously ROTFL.

5 Replies

  • That's brilliant! I think that people who've always been very fit and athletic can't always relate to beginners and can be (unintentionally) off-putting so this sounds like a great idea. Go you!! :) :)

  • Wow! Would love to read your articles...

  • Like roseabi I'd love to read your articles.

    And I think that there are many stories posted on these community sites that you could use as examples.

  • Wow - that sounds like a great opportunity and a will certainly broaden the magazine's appeal. Good luck!🙂

  • Excellent! If Norwegian fitness magazines are anything like the English ones, then I think your criticism was spot on. And they chose a great way to address the issue. Like others have said, I'd love to read your articles (and I can even read Norwegian, as long as it's not nynorsk!)

You may also like...