I read today that the health authority for Bucks and Oxford is seriously considering ending the supply of GF food on prescription. There was an article on the CUK site.
Apparently the food on prscription is costing £350,000 per year to the health authority, who say it isn't fair to provide food on prescription for Coeliacs but not for other people with different eating disorders.
Besides, they say, GF food is easily obtainable from supermarkets.
The ban has been given a one month leave of execution whilst CUK prepares its case for defence, whose main arguments are that not everyone has access to supermarkets and GF food is still much more expensive than non-GF.
If this goes through I suspect it will set a precedent and others will follow.
I reckon without GF food on prescription the manufacturers will either go out of business or have to drop their prices. They certainly won't be able to afford to give truckloads of free samples away at coeliac meetings and food fairs.