I just so love the taste of (whatever) ....

Are you really sure about that?

Have a read of this article - bbc.co.uk/news/business-269...

Interesting thoughts - but what do you make of it?

I've always been a bit suspicious that it wasn't so easy to be very objective about taste / flavour. In fact, I'm sure many foods "taste" better (or do I mean I experience them better?) if I'm just in a happier, more positive mood.

Ho hum, I guess it's food for thought.