I thought this was an interesting article. As has been mentioned a lot here, many of the supermarkets and chains are jumping on the vegan bandwagon.
But their profits are often higher on vegan items. Put bluntly, it can be a lot cheaper to make a vegan burger than a animal one - but they charge a similar price for both.
I'm not sure how I feel about this - from an animal welfare point of view any decrease in meat consumption is good, but are they seeing vegans as a market to be exploited? If the cost of vegan food was lower would more people switch?