Para. 1.4
>(T
he NHS will be) more differentiated in its support offer to individuals. This is necessary if the NHS is to make further progress on prevention, on inequalities reduction, and on responsiveness to the diverse people who use and fund our health service. Individual preferences on type and location of care differ quite widely – as for example with end of life choices, or on use of ‘multichannel’ digital services. More fundamentally, with the right support, people of all ages can and want to take more control of how they manage their physical and mental wellbeing4. There is no contradiction between wider collective action on health determinants, and a recognition that different individuals will benefit differently from tailored prevention. Indeed one-size-fits-all statutory services have often failed to engage with the people most in need, leading to inequalities in access and outcome.
People will get more control over their own health, and more personalised care when they need it.