Menthol cigarettes will be removed from shelves in the UK this Wednesday (20 May 2020), yet new research has found that tobacco companies failed to use the four-year phasing-in period (from 2016) to prepare for this week's ban. Instead they continued to sell and promote menthol products and to develop new products which circumvent the ban.
The University of Bath researchers behind the study—which is out today (Monday 18 May 0001 GMT) in the BMJ's Tobacco Control - argue this highlights how tobacco companies have exploited a delay in the ban to develop new products, keeping menthol products on the market for as long as possible, rather than phasing them out.