Fresh evidence has revealed that major tobacco companies in the UK have made attempts to continue to market their products despite the introduction of plain packaging for cigarettes nearly three years ago.
The plain packaging policy was designed to rid tobacco companies of their last remaining method for tobacco advertising. No branded packets could be printed from May 20 2016 and all cigarettes and roll-your-own tobacco had to be in plain packaging by May 20 2017. This year-long period was known as the sell-through.