Macmillan Cancer Support has launched a campaign highlighting the emotional hardship of a cancer diagnosis.
Created by MRM McCann, the animated spot follows one man’s journey as he faces the aftermath of being diagnosed with cancer.
"When I first found out I had cancer, my head was all over the place," a voiceover begins as a tirade of talking mouths surround the protagonist. However, things take a serene turn after he signs up to Macmillan, allowing him to receive tailored physical, financial and emotional support.