Hi everyone,
This was in yesterdays Grocer mag and it says how vegetarians have increased 3 fold from 4% to 12% since 2012 and its driven at the moment by ethical worries by shoppers aged 18-44. The survey was carried out with 2000 participants and here's the full article as it gives the proportion of vegans.
Oak trees growing from acorns comes to mind...
thegrocer.co.uk/home/topics...
And in todays Mail: