On the HU Admins forum, AussieNeil posted what you see below (as nearly as possible the same).
One of our members brought this paper to my attention which I expect will be of interest, particularly to Thyroid UK!
From Hermes – Journal of Language and Communication in Business no 51-2013
* Antoinette Mary Fage-Butler & Matilde Nisbeth Jensen
Department of Business Communication
School of Business and Social Sciences
"The internet has revolutionised the ways in which patients acquire medical information, a development which has clearly been welcomed by patients: seeking out health information online is now the third most popular activity after internet searches and e-mail (Timimi 2012). However, it has led to concerns about the quality of the information, the ability of lay people to understand it (Gerber/Eiser 2001) as well as potential cyberchondria (Starcevic/Berle 2013). In light of these confl icting perspectives, this paper examines one such source of online information, namely, the patient forum where patients communicate with other patients about a particular medical condition....."
Warning, it's a long paper in PDF format (16 pages + references), but very relevant to us.
I've asked our member to pass it on to HU.
Reposted by Rod