Interesting piece by GP Max Pemberton on the role of celebrities in raising awareness of public health messages: "Real behaviour change requires a far more subtle, sustained engagement between professional charities and the general public".
The "Angelina Jolie effect": Interesting... - Healthy Evidence
The "Angelina Jolie effect"
Chris_PetersSense About Science
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Chris_Peters
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If you want to be informed - the NHS Behind the Headlines site has looked at the evidence behind this newspaper report nhs.uk/news/2014/09Septembe...
Sadly I think the Telegraph is right and it is not just for health. If you can get a celeb behind your you it really helps. Look at Joanna Lumley and the Ghurkas, I am sure they would not have achieved what they did without her.
Good article but not much about how the alternative can be put into place. It is simple to have an Angelina Jolie do her thing if she is willing, but not so simple to add PR to the extremely long list of tasks required of our researchers and medical staff.
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