Do any of you follow the gluten free lifestyle for health benefits? My dissertation topic focuses on consumer choice of gluten free pasta, focusing on the group of consumers that have no adverse reaction to the gluten protein.
Having been diagnosed with coeliac since the age of 7 (15 years!) I have seen a big change in the gluten free market over recent years, and it would be interesting to understand whether the group of consumers who choose to follow a gluten free diet are having a positive affect on the industry.
I would be very grateful for any input on this topic.