I was in Sainsburys earlier in the week looking on the "Freefrom" aisle and spotted "Mrs Crimble's Dutch Apple cake.
I love apple cake and luckily I read the label which very clearly read "not suitable for ceoliacs".
I mentioned this to a staff member who was restocking this aisle who told me that "freefrom isn't just for ceoliacs but also those who can't tolerate gluten".....
I had a chat with her and suggested that she takes the matter "upstairs".
I haven't been back yet but this is just to warn people that even on "Freefrom" aisles it may be necessary to check ingredients.