During lockdown, we saw how the pandemic was leading to new forms of social solidarity. In addition to claps for carers and rainbow pictures, the very act of staying home was a demonstration of a collective responsibility to protect the vulnerable. It was a sacrifice for the “greater good”, adhered to by all but a well publicised minority.
However, in our ongoing research – in which we’re exploring public attitudes to COVID-19 and social distancing – we’re finding that people are stigmatising those who might have the disease or might transmit it. At its core, this stigmatisation is based on what social scientists call “othering”. This is where we define, often negatively, certain individuals or groups in terms of how they are different from us. Othering is at the root of stereotyping and discrimination.