It's started...the big PR push to sell the replacement of statins...It appears in the form of a newspaper article. I'm sure there are plenty of others.
Unusually for the DM, the comments section is rife with posters tearing strips off the article and the drug. There is hope that people will not be fooled! One comment name-checks Malcolm Kendrick's book The Great Cholesterol Con and Ben Goldacre's Bad Pharma.