Early audience results are in from the 17 station interview tour we did a couple of weeks ago. I am pleased but surprised that we have had an audience of 13.6 million listeners so far. I think the foundation should seek other opportunities for this kind of outreach.
The radio interviews aired a total of 1,053 times due to some of the nationally syndicated programs, and the total audience reach for all the interviews so far is 13.6MM. We believe this will be extremely valuable in helping to educate more people about NASH.
Two of the internet interviews resulted in nice article write-ups Links to both of these articles below, as well as links to two of the radio interviews.
NASH Radio Media Tour Coverage Excerpts:
Internet Interviews/Articles
•Farmington Patch (7/20/18), Technology + Liver Disease: A Five Minute Scan, by Deb Nicholson
patch.com/michigan/farmingt...
•MichiganMomLiving.com (7/20/18), What You Need To Know About Your Liver & Liver Disease {Interview}, by Cynthia Tait
michiganmomliving.com/2018/...
Listen to the entire interview here:
Radio Interviews
•WFIN-AM (Toledo/Good Mornings show)
firstlinemedia.com/download...
•KFNN-AM (Phoenix/Business for Breakfast show)