A number of developments have taken place within recent years in the oral care market. These developments comprise of both the organic and inorganic developments contributed by the company to increase the business and revenue generation in the market. For instance, in November 2017, Phillips entered into a partnership with Dutch health insurer ONVZ to provide strategic cooperation focused on oral care prevention. The launch of new products and programs by the manufacturers of oral care are also expected to accelerate the growth of the oral care market. On the other hand, growing advanced techniques in the emerging economies and increasing demand for oral care products is expected to provide novel growth opportunities for the oral care market players in the coming years.
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