The Essential Parent Company works in association with the world-renowned fertility and baby expert, Professor Robert Winston, as well as the following groups and individuals:
The Royal College of Paediatrics and Child Health
UNICEF UK Baby Friendly Initiative
The St John Ambulance
The Meningitis Research Trust
The Child Accident Prevention Trust
The National Literacy Trust
Consultant Paediatricians
Paediatric Dietitians
Paediatric Physiotherapists
Teachers
Development Experts
Midwives
Health Visitors
and many more
Our aim is to provide a one-stop baby guide, with superb video content produced by a team formerly from the BBC Science Department, with up-to-date medical and care advice from the experts. No gurus - no opinions from well-meaning so-called "experts" - no confusion. Everything we provide is the latest evidence-based information agreed on by experts from around the world. Don't put up with conflicting advice sourced from all over the internet - trust the experts and the experience of the Essential Parent Company.