Yes, it is true and it does exist!!
Morrisons have it on their cheese counter - with profits to Asthma UK.
It has a pink bottom layer flavoured with strawberry and a top yellowy layer with strawberry bits in - very creamy & very Yummy too!!
So if you like cheese and can eat cheese - go get some!
Also O2 are selling Bagpuss packs for mobile phones in aid of AUK!
Oh how I wish I could be a saggy baggy old cat and curl up and sleep 23 hrs of the day