Rebrand Update

[Carol_ALUK]

Thank you for all your feedback on our new strategy and look. We really value all comments about our work as it helps us to make sure that we remain relevant and engaging for the people we support. You can also contact our Supporter Care team via [e-mail] if you have more feedback that you would like to share.

This is the final part of the journey we began in 2020 when Asthma UK and the British Lung Foundation joined forces. Together, we are now a more powerful force for lung health, twice the passion, twice the power, one united voice. Having a bold new strategy and look will help us to raise awareness of the seriousness of lung conditions and tackle misconceptions, invest in even more ground-breaking research, support more people through our helpline, health advice and support groups, and campaign for change to improve the lives of everyone with a lung condition.

We are sorry you feel like you weren’t consulted first. Whilst we’d have liked to speak to everyone connected to us directly that’s not always possible. Rest assured though we didn’t just do this on our own – we consulted over a thousand people as part of this process, the majority of which had a lung condition. Their views and opinions directly shaped our strategy, new name and look because it’s so important to us to put people with lung conditions at the heart of what we do. We know not everyone will be happy with our new look (after all, everyone is different) but we hope you’ll be behind what we are trying to achieve together. If you’d like to get involved, you can sign up to our Respiratory Voices Network here. Opportunities might include completing short surveys, attending focus groups or trialing the latest products to help people manage their lung condition.

Asthma + Lung UK was chosen as we wanted a name that represented everyone with asthma and all lung conditions so that they would know that the charity is there to support and fight for them. We also wanted to show that we represented all four nations of the UK and a name that could easily explain what we do and who we do it for.

Nothing has changed in the services we provide. We will always be there with advice, information, and a listening ear to help people manage their lung condition and live well. You can call us with any questions or concerns you have about your lung condition, no matter how big or small. Our helpline team are available on 0300 222 5800 (Monday to Friday, 9am to 5pm).

We will be fighting for a world where everyone can breathe with healthy lungs, this will include policy work on a whole range of lung conditions – COPD, flu and the impact of COVID-19 to name a few. But this bold vision will also require us to do more to look at the huge issues facing people with all lung conditions and holding back progress on lung health, including air pollution, barriers to diagnosis, health inequalities and NHS workforce.

We will continue to raise awareness of the seriousness of all lung conditions and challenge misconceptions and accelerate research so that across the UK £150 million is invested into finding better treatments and cures for lung conditions from the public purse. We will campaign to ensure everyone can breathe clean air, and that people with a lung condition can access the care, information and support they need to help manage their illness. We want to cut the numbers of people needing emergency hospital treatment and dying from lung disease. We will always be here to fight for your right to breathe.

Asthma + Lung UK is the UK charity fighting for everyone with a lung condition.