We have teamed up with Virgin Active and are piloting a new engagement program to help more people stick to and EXECUTE their health, fitness and wellness goals. We are calling it the C-U-D-O-S challenge and we basically allow people to unlock a host of free products and services (ranging from 1-1 PT/dietician sessions, personalised online content and other cool freebies like gym memberships/protein/supplements) by sticking to the 30 day journey. To allow us to do this we have partnered with many retailers and health providers in London and we hope to spread the love to all you HU users in due course.
The beauty is that is a 100% data-driven service and one's body composition readings will be the heart beat of our initial trial which is focusing on weight loss. You can't argue with real data! This week myself and 4 our participants are taking part in the first dummy run and every Friday we will do a body comp to unlock the next week's challenges.
During my time on HU, I learnt about the importance of Social Accountability and this is proven by the fact that since starting last Friday, I have already seen some noticeable results. Check out my body comp below for proof!
It's such a welcome change to focus on positives like this and I just hope that we can be helping people in a meaningful and lasting way. The thought alone brings such joy to my day!
CUDOS to you all,