This was in yesterdays Grocer mag and it says how vegetarians have increased 3 fold from 4% to 12% since 2012 and its driven at the moment by ethical worries by shoppers aged 18-44. The survey was carried out with 2000 participants and here's the full article as it gives the proportion of vegans.
That's amazing news, if each generation is less likely to eat meat than the previous one, we might even see a majority of vegans or vegetarians in our life time.
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Happy Thanksgiving 🦃🙏
What was/is your biggest challenge being vegan? 