When you’re starting an online movement there’s nothing more important than to be able to connect with the right audience as quickly as possible. For many online communities it takes years to build momentum.
The good news is we’ve spent a long time making HealthUnlocked searchable on the web. You can always choose to restrict your posts to the community (find out how here: bit.ly/1o6iLu1 ). But for those who want to help those beyond the community we’ve made it easy for people to find your posts through Google. Sharing in this way you reach more people as an individual and with other pioneers you build an online movement.
But that’s only half the story. You can help more people find you by the way you write. Through a simple technique called ‘Search Engine Optimization’ (SEO) you can write in a way that massively alters how many people can find you.
4 tips that will radically change how many people see your posts.
1. Keywords: - Include key topic words in the text.
It may seem obvious but try to include the main topics of what you’re talking about in the text. Imagine writing four or five shorthand words that completely summarize the post. Make sure they are all in the text. It makes a massive difference.
Linking to relevant, useful resources makes a big difference to the way Google rates your post. The more useful the links to the reader the more likely Google will reward you. As an example here I’m going linking to a great post about the value of health blogging ihealthbeat.org/insight/201...
3. Promote your posts:
Just as linking out makes a difference, so does add inbound links from other sites. You can do this easily by getting people to link to your post via your social media profiles (Facebook, Twitter, etc.) or even a website.
4. “The ten things you need to know about…”
Sounds obvious one but if you’re setting out to educate others the best marker of success will be on the clarity and quality of your content to the audience. Lists often work well, so ‘4 tips to boost the searchability of your posts’ is what we chose for this one!