The official Be Clear on Cancer campaign is looking for people who may be willing to tell their story for the media in order to make the campaign more relevant for people. The campaign is due to take place on a national basis for England from 26 January to the end of February 2015.
Their 'ideal criteria' (which I am copying and pasting) are as follows:
Aged over 50 when diagnosed with either oesophageal or stomach cancer
•Diagnosed at an early stage (ideally, although this can be an opportunity to say “earlier the diagnosis, more likely treatment is to be successful”)
•Experienced symptoms of persistent heartburn, food sticking or indigestion - doesn’t matter if they have other symptoms as well, so long as the main one is either heartburn, food sticking or indigestion
•Went to GP (ie weren’t diagnosed via A & E. Doesn’t matter if they didn’t go straight away – we can always use their experience to reiterate the message that people should go to their GP if they have either symptom for three weeks or more)
•Good experience with NHS
•Have completed their treatment (fine if still going back for check-ups, but should not have had recurrence)
•Had their treatment within the NHS (i.e. they didn’t have private healthcare)
•Happy to have their story published (i.e give their name). Various options for media, depending on how comfortable the case study is with speaking to media eg TV and radio interviews; interviews with press journalists; no actual face to face contact (in this case we can write up their story, ideally with a picture, to send to journalists)
If anybody interested would care to contact me first (firstname.lastname@example.org) I would pass your details on and somebody from the PR agency will then contact you. They are careful about releasing anybody's details to the press and will not do so unless you agree.
Case studies are a really key part of the campaign and an invaluable asset when speaking to media and encouraging public support. You do not have to be a media star to do this - just tell your story as if you were talking to a friend and it will come over very well.