... called Smober Up.
I think it's all done by the Nicorette company, but whatever... I started off thinking 'oh, this will be naff' and ended up by watching every episode and feeling genuinely inspired.
It made me feel a bit better about still craving at three + weeks - they all still were - and I really liked all the people involved. The way they were supporting each other reminded me of this place.
Anyway, if you've got some time on your hands and need a bit of motivation...