If my scales and weighing routine are reliable then I have lost 4.5 lb in 3 weeks! very happy with this, it seems slow and steady weight loss is the way for me, my waist measurement doesn't seem to be budging much at all. What does everyone do at the end of week 12 (thinking ahead!) do you revert back to week 1 and continue from there? Bought myself a face mask today as my non-food reward! Trying to retrain my brain to not use food as a treat. Phrases such as 'it's not a waste if it goes on your waist' have really helped also.